SO patient is a patient engagement offering, drawing on our exceptional patient inclusivity know-how, access to a network of patient opinion leaders, and the synergies that exist across the Havas SO group to create enduring value for our clients.  

We listen and learn from the advocacy community and patients themselves to ensure that we always consider patients from a holistic standpoint, helping companies go beyond the provision of medical treatment to providing solutions that improve patients’ daily lives.

We know that many pharmaceutical companies and health organisations claim to be ‘patient centric’, but often these are empty words.  Through our real-life experience in this important area, we can guide and support you to make this claim a reality.

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Patient journey – from diagnosis to disease management

Patient experience – harnessing real-world insights from the patients’ perspective

Patient storytelling – bringing the complex patient journey to life through powerful and compelling narrative

Patient empowerment – helping patients take control of their health and life and creating cultures that truly involve patients

Patient lifestyles – helping patients make lifestyle choices for better health



At SO Patient, we create enduring value for clients by helping them understand and realise the potential of patient engagement to improve patient outcomes across the medicines lifecycle.  

We work collaboratively to understand and address patient needs, with a focus on delivering high quality, tailored solutions. And we believe in doing the right thing for patients, always.



    Patient journey research and real world insights, from individual patient interviews, through patient advocacy panels to large-scale patient research.

    Patient strategy development and implementation support.

    Patient resources, particularly the co-development of resources with patients and their caregivers.

    Digital solutions focused on empowering patients and carers.

    Patient activation campaigns that bring real value to the patient community.

    Patient engagement capacity building helping you stretch your in-house patient advocacy resources.


    Kathy Redmond | SO Patient Director

    Havas SO has teamed up with Kathy Redmond from Redmond Consulting to create the SO Patient service offering. For over 20 years, Kathy has been providing strategic consulting services for pharmaceutical companies and non-profit organisations with a focus on strategic development and renewal, and building and nurturing strategic alliances. Kathy specialises in helping pharmaceutical companies build and navigate the myriad challenges inherent in working within patient organisations. She is an expert meeting facilitator with a certificate in advanced facilitation and has extensive experience in moderating meetings where simultaneous translation is in use or where most of the participants do not speak English as a native language. Kathy has a Masters in Coaching and Consulting for Change from the University of Oxford and HEC in Paris and is a Tavistock trained executive coach at senior practitioner level.  

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