SO Active is a consumer, healthcare and lifestyle offering, specialising in harnessing the power of activity and sport. With growing concerns over obesity, diabetes, cardiovascular disease, cancer and mental health, and the importance of leading a healthy and active lifestyle, SO Active creates superhuman connections between brands and people to help change consumer behaviour positively.

We create powerful, personal campaigns to help people become ‘fans of better health and lifestyle choices’.

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SO Active’s focus gives us an edge, aligning campaigns with healthier lifestyles to reflect wider societal issues. We understand the science of consumer behaviour, the science of health and the science of activity and sport.

Our personal relationships with sports clubs, coaches and personalities enable us to offer unrivaled connections and opportunities to clients who are looking to tap into the influence of activity and sport.

The SO Active team loves sports and lives for promoting positive decisions – a winning combination.



Sport or activity focused brand campaigns

Narrative development

Consumer insights specific to sports and brands

Experiential marketing

Sports related trials and research support

Product sampling (depending on regulatory guidelines)

Customer marketing (trade and professional channels)

Campaign-specific digital asset creation

Ambassador identification and management

Sponsorship advisory

Internal activation and motivational initiatives

Media strategy and planning (earned, paid, shared and owned)